Recently
and while I was taking a look on my Facebook profile a “recommended Ad “took my
attention which led me to a how-to free eBook was written by Jeremy Gutsche
an innovation expert and the award-winning
author of Exploiting Chaos .
Exploiting
Chaos describes and explains how to spark innovation during times of changes,
time of total chaos which is the living situation in Tunisia during/after the
revolution. According to news reports, analysts and entrepreneurs the instable
situation stymied economic performance and unemployment rose among the
university's graduates, sending the country’s economy into a tailspin.
Tunisia's
newly elected government faces immediate challenges stabilizing the economy. It
must reassure businesses and investors, bring budget and current account
deficits under control, shore up the country's financial system and bring down
high unemployment.
Gutsche’s book
defines chaos by the uncertainty sparked by uncharted territory, economic recession,
and bubbles of opportunity. And it suggests that the next wave of
management theory will be the science of adaptation. Accordingly, this book
approaches adaptation using four equally important tactics: Culture of
Revolution, Trend Hunting, Adaptive Innovation, and Infectious
Messaging.
Personally
I think that the government and the companies should stop complaining about the
lack of resources and must learn not to create structure and stability, but
rather, to adapt quickly. According to Jeremy Gutsche the culture is more
important than strategy; Culture underlies the organization’s ability to adapt,
and times of dramatic change magnify this importance. By creating an organizational
culture of revolution, you can spark a new paradigm for creative change.
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| Exploiting Chaos(TM) |
- Trend Hunting : Innovation and strategic advantage hinge on your ability to anticipate
trends and identify the next big thing. - Adaptive Innovation : Engineers, designers, and scientists have invested billions of dollars to perfect human creativity. By applying the best of their proven practices to
your own field, you can think big while acting small. You can rapidly identify
and evaluate new opportunities. - Infectious Messaging: The Internet has created a world cluttered with chaos, but it has also created the world’s first viral platform for ideas. Well-packaged stories travel
faster than ever before. Unfortunately, most marketers are stuck in a world dominated by traditional advertising and cliché. By cultivating infection, your ideas will resonate, helping you to leapfrog ahead of the competition.
I tried to present a compressed review but I highly recommend to read the book, the main idea and the cutting-edge framework in it can help solving the economic situation of some companies and inspire the new entrepreneur and why not the new government ;)
you can find the eBook here
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| Act crazy* |
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